Why be SORRY

Don’t be sorry for being sexy. Wear SORRY for BEING SEXY!

We know that you shouldn’t have to apologise for trying to be even better than you are.

There are millions of women like you, who don’t want to conform to expectations.
They want to confirm who they are and live life the way that they wish.

With SORRY for BEING SEXY, you’re not just buying a stylish, comfortable, sexy garment. You’re actually buying into a formula for a better life – something which can make you even more confident about being yourself and revealing your strength, beauty and potential to the world.

We are SORRY, so that you don’t have to be!