Signature Styles

Good underwear is an essential component of every woman’s wardrobe.

Yet women across the world have told us how difficult it is to find underwear which is either truly comfortable or comes in designs which match their bodies and personalities. The many fans of our underwear say they regard it as part of the perfect formula for feeling great, whatever they do and however they do it.

They know that our ultra-soft, breathable cotton is designed to flatter the figure with just a hint of high-comfort stretch to suit every woman’s active lifestyle.

SORRY for BEING SEXY bras have no wire.

That’s because many women and doctors agree that underwired bras can be unhealthy and due to the fact that our bras are made to complement your natural shape - whether you’re hard at work, enjoying a fun night out or simply relaxing at home.

We want women to be their own role models instead of being constantly obliged to follow someone who really doesn’t embody who they are or what they do just because they’re in the public eye all the time. Our garments are just one key part in that process and we therefore have expanded our range to also offer meaningful styles that can be worn during sport or leisure time.

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